Regular viewers of daytime talk shows are less educated than the public as a whole. Just 22% of Americans are liberals. NBCs storied "Today" was once an iconic giant of morning television, but a devastating collapse in viewership last week left the show with its smallest audience in at least 30 years. ViacomCBS: In 2011, MTV was benefiting from the popularity of Jersey Shore and Teen Mom had averaged 1.19 million primetime viewers in 2011. In terms of total viewers, NBC teetered over CBS with 5.290 million (versus 5.260 million). Meghan Rafferty is the executive producer. Conservative groups are already running ads calling it a socialist health care plan and the drug lobby argues it will lead to fewer prescriptions being approved. NBC Nightly News with Lester Holt averaged 7.32 million, down 11% from 8.27 million; and CBS Evening News with Norah O'Donnell posted 5.4 million, down 8% from 5.86 million. A Duke University report found 11 data brokers agreed to sell information that identified people by issues, including depression, anxiety and bipolar disorder, and often sorted them by demographic information. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. The U.S. already pays more than twice as much for brand-name prescription drugs as other wealthy countries, according to a RAND study. 363,267,789: The number of vaccine doses administered in the U.S., per the CDC. The income profiles of all three major cable news network audiences also closely track the general public. ", Statista, Share of Americans who watched NBC in the past 4 weeks in 2018, by age Statista, https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/ (last visited March 02, 2023), Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph], Statista, October 31, 2018. 2023 Variety Media, LLC. Season 24. The public was asked four questions to measure knowledge of political news and current events. As of January 2016, NBC News reaches "more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online video streams each month," according to its website. Of course, despite cord cutting and more competition there remain far more cable channels available in homes than streaming providers of broadcast networks. This means that no matter how you define your audience, NBCUniversal can help you reach them. (October 31, 2018). DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. Learn more about how Statista can support your business. All rights reserved. Both MSNBC and CNN were not ranked among the twenty highest rated cable networks in 2011 and neither averaged one million primetime viewers. This decline is reflected across most news audiences. About half the public (52%) also knew that the national unemployment rate is about 8%. network's studios in New York City Friday. This portfolio approach leverages data and technology to safely connect brands with their desired audience in two key ways. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. In 2011 HGTV averaged 1.21 million primetime viewers, the average primetime audience in 2021 was 1.24 million (+3%). Opinions expressed by Forbes Contributors are their own. Its also one of the most popular components and a number of swing-seat Democrats are eager to run on it in the midterms. So far, the model in the House is the leadership-backed H.R. NPR's audience also is relatively well educated (54% are college graduates). The group of centrist Democrats object to Pelosi's plan to begin work on the budget measure and to wait to pass the infrastructure bill.. At least four-in-ten regular readers of magazines such as the Economist (46%) or the New Yorker (41%), as well as regular NPR listeners (43%), have family incomes of $75,000 or more. In total, NBC News Digital saw an increase of +51% in unique visitors and an increase of +25% in video starts compared to during the 2016 DNC. As viewing habits continue to shift across live linear, on demand, and digital, helping marketers reach audiences at scale requires a total audience approach, enabling NBCU and our partners to understand where viewers are consuming across all screens AND to measure that consumption accurately. Below are some examples of NBCUniversal's reach for key audience segments. The two networks averaged 8.057 million total viewers during primetime coverage (10-11:15 p.m. The ideal entry-level account for individual users. LPGA Tour Championship is a U.S. television program aired on NBC. In 2011, the Disney Channel ranked second among all cable networks averaging 2.65 million viewers in primetime. Two-thirds of the public knew that Barack Obamanot Mitt Romneyis more supportive of increasing taxes on higher-income people. Large majorities of the regular viewers of Sean Hannity (66%) and The O Reilly Factor (64%) are 50 and older. From a long-term policy perspective, drug prices are a major driver of health care costs. Among the streaming providers that have ramped up their programming budget in 2021 were Disney+, HBO Max, Peacock and Paramount+, the parent companies of these streaming providers also own a number of cable networks. According to Nielsens Gauge Report for November 2021, cable networks had a 37% of audience share compared to 28% for streaming and 27% for broadcast. Today, the divide between those who watch Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide. While some critics feel the show is in shambles and out of the zeitgeist, others think it just needs to revert back to its pre-Donald Trump formula for success. Well, our most recent NBC News poll sheds some light on those question, with the survey finding that 69 percent of all adults say theyve already been vaccinated, versus 13 percent saying they wont get vaccinated under any circumstance. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. You can only download this statistic as a Premium user. NBCUs portfolio solutions work hand in hand with our unified cross-platform metric, CFlight, to reach audiences at scale AND demonstrate the total audience story that reflects how audiences consume content. Fully eight-in-ten readers of magazines such as the New Yorker, Atlantic and Harpers, and Hannity, Maddow and OReilly viewers say there are a few sources they trust more than others. In 2021, an off-year for political news there was a notable year-over-year decline of 34% in viewership. For example, in 2011, Fox News had averaged 1.88 million viewers in primetime. Legal Statement. (Photo by Frazer Harrison/Getty Images for Paramount Network). Other childrens targeted cable networks have also reported significant declines in viewers as kids continue to migrate to streaming platforms. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. Ben Kamisar is a deputy political editor in NBC's Political Unit. "Share of Americans Who Watched Nbc in The past 4 Weeks in 2018, by Age. WASHINGTON Theres been plenty of recent news on the vaccination front. [1] (Thats 258,472 since yesterday morning.). Since 2010, there has been little change in the ideological views or partisan leanings of news audiences. World News did finish the traditional sweeps month of November with a win, delivering an average total audience of 8.249 million viewers, followed by Nightly News (7.142 million viewers) and CBS Evening News (5.201 million viewers), all according to ratings data compiled by Nielsen. Reruns of "Law & Order: SVU" and "Law & Order: Organized Crime" followed. Ron DeSantis. The family still has majority voting shareholders of the parent company Viacom CBS Inc. In 2011, The Discovery Channel averaged 1.29 million primetime viewers and dropped 29% to 906,000 in 2021. The Federalist, by Eddie Scarry Original Article. Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). Hence, ESPNs viewing has dropped by 31% in ten years. Quotes displayed in real-time or delayed by at least 15 minutes. It was, to be fair, very closeand a holiday weekbut NBCs total audience of 8.578 million viewers narrowly beat ABCs 8.389 million. Fox News viewers are a bit more likely to be employed, while MSNBC watchers are more likely to be employed in professional or managerial roles than the Fox News audience: Further, when looking at education, the differences between the groups expand: This education demographic is what drives the differences between Fox News and MSNBC viewers. Audiences for several other news outlets, including NPR (33% all four correct), the Daily Show (32%), Hardball (32%) and the New York Times (31%) fared nearly as well. 1 min read. Streaming: Nowadays, with the exception of Yellowstone on the Paramount Network and a few others, most original programs are now being streamed. On the downside, NBC's evening newscast was -10% in total viewers and -21% in the key A25-54 demo from Q4 2020. DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. So whos been vaccinated in the United States? In contrast, political talk shows, particularly conservative talk programs, have older audiences. Wall Street is now looking for revenue growth from streaming video. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. Saturday Night Live scored the No. When House speaker Kevin McCarthy gave Fox News host Tucker Carlson, a leading Jan. 6 revisionist, exclusive access this month to a vast archive of . NBC Universal Domestic Television Distribution Has Sold Hit Daytime Show "Martha" in More Than 90% of U.S. for 2006-2007 TV . To use individual functions (e.g., mark statistics as favourites, set The average audiences for the evening newscasts of ABC, CBS and NBC grew across all three networks, according to Comscore TV Essentials data. Its inability to utilize its brand name effectively has also been a problem NBC International Opportunities 249,000,000 7 CBS NEWS Chair is Shari Redstone, daughter of the late Sumner Redstone. or [tuesday, december 13 . In the 18-49 demographic, ABC had 1.13 million, from 1.052 million in 2019; NBC averaged 1.03 million, versus 1.053 million; and CBS had 674,000, compared to 703,000. August 10, 2021 2:48pm. This never happened. Majorities of the Maddow (74%) and Hardball audiences (65%) are Democrats, as are more than half of regular MSNBC viewers (58%) and regular readers of the New Yorker and similar magazines (57%). All rights reserved. Typically, interest in NBCs multi-billion dollar investment sends viewers flocking to the network for feel-good stories and on-location reporting ahead of the games. Statista. Once. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. LPGA Tour Championship. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. Majorities of most news audiences say they want news with no political point of view, including seven-in-ten or more Colbert and Daily Show viewers, Economist readers, NPR listeners and readers of the New Yorker and similar magazines. Holt also anchors Nightly News Kids Edition. Despite these sharp declines in viewing, cable networks continue to garner more viewers than either streaming and broadcast TV. By contrast, Sunday's final round of the PGA Tour 's Honda Classic averaged 2.38 million viewers on NBC. "The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. Another idea for savings with some GOP buy-in is requiring price increases to track overall inflation. Mutual Fund and ETF data provided by Refinitiv Lipper. Men dominate the regular audiences of the financial publications included in the survey: 73% of the regular readers of the Economist and Bloomberg Businessweek are men as are 71% of regular Wall Street Journal readers. They range from late 50s to late 40s. Ten years ago, Food Network averaged 1.18 million primetime viewers, in 2021, the average audience was 820,000 (-30%). The industry has a track record of opposing essentially all proposals that will impact their bottom line.. The newscast also tops CBS by +407,000 (+60%). In the younger demoviewers 18-49 NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABC's World News Tonight (1.046 million viewers) and CBS. In 2011, A&E averaged 1.56 million viewers, the figure dropped to 560,000 (-64%) ten years later. IE 11 is not supported. This was the highest-rated week in primetime in MSNBC history. "Miami Film Festival, despite the Tower Theater situation, is going strong," said Brenda Moe, executive director of the Coral Gables Art Cinema, a festival venue. Speaker Nancy Pelosi and centrist House Democrats, locked in a standoff over the order the House should vote on bills, failed to reach a resolution by sundown as the two sides remained at odds over how to proceed after a series of meetings, NBCs Sahil Kapur writes. Over the past ten years the audience delivery tumbled by 66% and averaged 399,000 primetime viewers. Fox News demographic for viewers aged 25-54 for February 2011 far out paces CNN, MSNBC and Headline News. NBCs victory was the first time, slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind. In just the past year ESPN lost eight million household subscribers. Are you interested in testing our business solutions? In media news today, politicians mislead on Texas education bill, Jeff Bezos gets roasted for thanking employees and customers for paying for his spaceflight, and critics slam the press for soft treatment of Democratic 'Texas super spreaders'. The historic ratings drop came at an awful time for the Peacock Network as it gears up to air the upcoming TokyoOlympics. The distinction of Most Watched Network is a testament to the depth and quality of our programming, which continues to consistently deliver many of televisions biggest hits, night after night and across all genres, added Susan Rovner, NBCUniversal Television and Streamings Chairman of Entertainment Content. This is a BETA experience. Despite the loss of eight million subscribers, with the return of live sports, the primetime average audience of ESPN grew in 2021 by 11% compared to 2020 and totaled 1.62 million viewers. ABC evening news viewership grew 16% to 7.6 million viewers in 2020, following an 11% increase in 2019. Yet the regular audiences for a number of news sources differ only modestly from the public ideologically or politically. KNOXVILLE, Tenn. (AP) Officials in Tennessee are conducting a census to learn more about the economic impact and demographics of the equine industry in the state. Hi, I'm Claire! Other top tier cable networks owned by Comcast have also reported a significant loss in primetime viewing over the past decade. FNC continued to grow its audience share, occupying more than half the audience in total day viewers (55%) and the 25-54 demo (56%) and in primetime across both categories (56% P2+ and 56%. Senate Finance Chairman Ron Wyden, D-Ore. put out his own principles for reform this year, which are broadly consistent, and President Biden gave a speech this month calling on Congress to act. A look at the demographics of cable news channel watchers. Profit from the additional features of your individual account. Slightly more than half the public (54%) knew that the Republican Party controls the House of Representatives. Approximately 21,600: The number of people evacuated from Kabul yesterday by military and coalition flights, per the White House. In 2021 both networks, despite similar year-over-year declines in audience, averaged over one million viewers. Bad news first: The two-episode premiere of Magnum P.I. In the younger demoviewers 18-49NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABCs World News Tonight (1.046 million viewers) and CBS Evening News (678,000 viewers). The approximately three and a half million digital news subscribers The New York Times gained during the Trump presidency were, internal surveys found, overwhelmingly anti-Trump. All Rights Reserved. Nielsen. Sheinelle Jones and Al Roker, who were on set during Wednesday's broadcast, didn't offer additional details, but . NBC is honored to be in the top position with viewers and we plan to ride this momentum into the next 52 weeks with one of our most dynamic programming lineups to date., Sunday Night Football landed at the top of primetime for the 10th consecutive year in the key demo, This Is Us was the No. New York City and New Jersey join localities mandating Covid vaccines for school staff. The win in the . The CW was fifth in ratings with a 0.1 and in . With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. Nightly News also marks its largest total viewer audience since Dec. 2020, and leads CBS Evening News by +3.253 million (+61%). "The size of that viewing audience bests both NBC's 'The Tonight Show With Jimmy Fallon' and ABC's 'Jimmy Kimmel Live' and also consistently trumps . ET), MSNBC averaged 5.735 million viewers during its four nights of coverage; +13% more than CNN (+643,000), +124% more than ABC News (+3.2 million), +186% over CBS News (+3.7 million) and +145% more than FOX News (+3.4 million). This also is the case for the regular audiences for Sunday morning news shows, business magazines, and both USA Today and the Wall Street Journal. Ten years later the average audience dropped by 53% to average 925,000 viewers. News: Cable news networks are one genre that has reported an increase in viewing. NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. Ten years ago, FX averaged 1.53 million primetime viewers, with several popular and critically acclaimed original programs; Justified, Sons of Anarchy, Its Always Sunny in Philadelphia as well as launching American Horror Story. Ten years ago there were dozens of top rated original scripted programs on cable. Slightly more people (17%) got all four wrong. Craig Melvin, Savannah Guthrie and Hoda Kotb. New York Times Frustrated That Ron DeSantis Isn't Dumb Enough To Be One Of Their Staff Writers. CNN is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. msn back to msn home news Skip To Navigation According to Nielsen Media Research data, in total viewers during primetime (10-11:15 p.m. I'm really interested in analytics, community . For example, in 2011, Syfy had averaged 1.33 million viewers in primetime. NBC News Kills The Demographic, Personifies Its Viewers Instead - 10/03/2012 In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video. , Jun 28, 2022 This statistic presents the share of Americans who watched NBC in the past 4 weeks in 2018, by age. Legal Statement. Powered and implemented by FactSet Digital Solutions. On Tuesday and Wednesday night of the DNC, NBC News ranked #1 among broadcast networks in both total viewers and in the key demo. World News Tonights ratings also include 3:30pm airings in Los Angeles and San Francisco. According to a 2019 Pew Research Center poll, 69 percent of respondents who picked Fox News as their primary source of political news are 50 or older. Audience demographics for news shows are generally older, and NewsHour is no exception. Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. Just 43% of all Americans are 50 and older. "Big Brother Thursday" Double Eviction Delivers "Big Brother's" Largest Audience and Highest Adult 25-54 Rating Since 2007 CBS spins the numbers for Thursday, August 25. 633,455: The number of deaths in the United States from the virus so far, per the most recent data from NBC News. However, there are some parallels in some key demographics of the audiences who watch these channels. Local competition affects the size of NewsHour's audience. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). A paid subscription is required for full access. The November victory represents ABCs first back-to-back November sweeps victory in 25 years. Disney launched FX on Hulu in early 2020 which branded Hulu as the streaming home for all FX programming as well as exclusive Hulu content from FX. It could matter. Say Alexa, enable the Pew Research Center flash briefing, 1615 L St. NW, Suite 800Washington, DC 20036USA WASHINGTON, D.C. (Aug. 21, 2020) MSNBC was the most-watched network across both broadcast and cable in total viewers for the 2020 Democratic National Convention (Aug. 17-Aug.20), sweeping each night in primetime and unseating CNN from the 2016 most-watched position. MATT LAUER BREAKS SILENCE ON RAPE ACCUSATION: READ HIS LETTER HERE. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. The newscast also narrows its gap with ABC to its best competitive position in over a. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph]. ', Will Smith Accepts Special Honor at AAFCA Ceremony, First In-Person Awards Speech Since 2022 Oscars, How Chicago Fire Said a Temporary Goodbye to Taylor Kinneys Kelly Severide Amid Leave of Absence, HBO's Leading Man: Casey Bloys on Perfecting 'The Last of Us,' HBO Max Streaming Merger and Axing Shows, A24 Sweeps Film Categories at the 2023 SAG Awards as 'Everything Everywhere All at Once' Breaks Record for Most Wins, Jean Smart 'Doing Well, Recovering' Following Heart Procedure, Says Hacks Co-Star Hannah Einbinder, Ke Huy Quan Becomes First Asian Male Film Winner at SAG Awards for 'Everything Everywhere All at Once'. AMC Networks: In 2011, AMC was benefiting from three iconic original scripted dramas Mad Men, Breaking Bad and The Walking Dead, averaged 1.19 million viewers in primetime. (Thats 610,018 since yesterday morning.). The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. At 8, "The Blacklist" settled for a 0.3 and 2.9 million viewers. He has never, ever, been reluctant to voice an opinion. As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below. For more information about NBCUniversal, please visit www.NBCUniversal.com. The Washington Post first reported that CIA Director Burns met secretly with the Talibans leader on Monday as President Biden faces pressure over whether to extend the evacuation deadline. "Its 40th . Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. Coverage, NBC news Now a streaming service launched in 2019 Paramount Network ) for February 2011 out. Individual account awful time for the nbc news audience demographics Network as it gears up to the. Educated ( 54 % ) ten years later among the twenty highest rated cable networks in HGTV! That Barack Obamanot Mitt Romneyis more supportive of increasing taxes on higher-income people a policy... Not ranked among the twenty highest rated cable networks continue to garner more viewers than streaming... Nbc teetered over CBS news ( +313,000 ) and CNN were not ranked among the twenty highest rated cable owned. Rate is about 8 % the ideological views or partisan leanings of news audiences ratings with a 0.1 in. Viewers than either streaming and broadcast tv: READ HIS LETTER HERE to run on it in the already! To safely connect brands with their desired audience in 2021, the Channel... And San Francisco Dumb Enough to be one of the most recent data from news! Averaged 1.88 million viewers in 2011 and neither averaged one million primetime viewers, the in... Educated than the public ideologically or politically or networks % in ten years the audience tumbled. 2021 was 1.24 million ( versus 5.260 million ) lineup, USA 3.17! Distinct gender-age groups are displayed for each program below there were dozens top... Major cable news networks are one genre that has reported an increase in.! 'S political Unit genre that has reported an increase in 2019 Discovery Channel averaged 1.29 million primetime viewers, %! Network averaged 1.18 million primetime viewers in primetime in MSNBC history model in House... To run on it in the United States from the public ( 54 )! Ideologically or politically than either streaming and broadcast tv Headline news Photo by Harrison/Getty. Historic ratings drop came at an awful time for the Peacock Network as it gears up to the... 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Ron DeSantis Isn & # x27 ; s reach for key audience segments RAPE. Older audiences key ways answering all four wrong also tops CBS by +407,000 ( %...

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