When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). Learn More. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . PESTEL analysis is a widely used strategic planning and management tool. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. It is often called as the Apple of China. Below are the top 14 competitors of Xiaomi: 1. The idea behind it was to provide innovative solutions for everyone. COMPETITOR ANALYSIS. To appeal to those customers, Vivo sold phones with beefier premium specs. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Xiaomi Gaining Share At The Expense Of Rivals . COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . Lenovo 3. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Share. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. About Xiaomi. Toshiba 14. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. To make the world smarter, happier, and richer. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. Intense global competition means lower market share growth, 2. LG Electronics 3. Microsoft 6. Xiaomi uses mono-segment and imitative types of positioning. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The threats for any business can be factors which can negatively impact its business. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. It is mandatory to procure user consent prior to running these cookies on your website. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Low profit margin 2. Upgrade to remove this ad. This marks the first . Macroaxis can help you discover thousands of investment opportunities in different asset classes. The company continues to increase its hold on the domestic market by an average of six percent every year. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Leo Sun has no position in any stocks mentioned. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. Efficient leadership by Lei Jun 2. With the kind of success that Xiaomi have had in just a few years, it is clear that it has been successful in its industry and there are many reasons for why Xiaomi stands out in such a competitive technology world. The following table illustrates Xiaomi SWOT analysis Strengths 1. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Many competitors in same price tag segment, 2. Offers sharpest and best display among its competitor phones, 5. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. To appeal to those customers, Vivo sold phones with beefier premium specs. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. (2015, April 13). A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. Xiaomi has always focused on making people's life simpler with its innovative technologies. devices. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Oppo 4. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Xiaomi business strategy can be classified as cost leadership. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Xiaomi is earning via its network by marketing numerous goodies. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. The top 10 competitors average 59.1B. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. The Railroads theme has 43 constituents at this time. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Xiaomi had a 17% share of. 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