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'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. There are thousands of people all saying the same thing. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. In many ways, this Olaplex suit feels a bit like . Olaplex has not recalled any of its products. There's a lawsuit going on and it might surprise you. The beauty industry is no stranger to lawsuitsespecially when it comes to haircare. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". Athletes' ambitions don't end when they leave the field of play. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . The plaintiffs are collectively seeking $75,000 (62,200) in damages. Vicks VapoRub to Stimulate Hair Growth: Does it Work? 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'My hair is now in great condition and can go for 4 days between washes. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. The customers are seeking $75,000 in damages. It's difficult to know just how many refunds Olaplex has issued. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. Please download the PDF to view it: Download PDF. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. I believe in the safety and efficacy of our products. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. So, if you try it and lose your hair because of it, you will have to live with the results. The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. "I'm not touching them again," she said of Olaplex products. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". Markets never sleep, and neither does Bloomberg. Olaplex products are safe and effective, as millions . The case has not ended as of this article, but they seek $10 million in punitive damages. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). The Olaplex Hair Loss Lawsuit . Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. We are no longer accepting comments on this article. They allege the products caused hair loss, breakage, brittle . Unilever TRESemm keratin shampoo and conditioners. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. On Tuesday, Olaplex said net revenue this year will be $563 . We and our partners use cookies to Store and/or access information on a device. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. The lawsuit, filed . It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. It repairs broken bonds and rejuvenates your hair. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. Have you tried @Olaplex? Because of this, there was a nationwide recall of the Olaplex product. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. Learn More. Always consult your doctor before starting any new hair loss routine. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. There is no reason that Olaplex would cause hair loss. Collectively, the plaintiffs are seeking more than $75,000 in damages. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. Olaplex denied the customers' allegations. . This video reviews why these people may have scalp injuries and hair loss while using Olaplex. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. They disputed the brand's social media messaging that its products could revive "compromised hair.". ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". By clicking Sign up, you agree to receive marketing emails from Insider Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Want to stay in the loop on class actions that matter to you? But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. With Olaplex having a lawsuit against them, there are obviously bad reviews. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. 3 two times a week. In many ways, this Olaplex suit feels a bit like . Additionally, they hope to get full refunds, including tax, for all those who bought this product. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. The BBC is not responsible for the content of external sites. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. The consent submitted will only be used for data processing originating from this website. That has happened to other people, so if you're using it, just be careful.'. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. No-Cap8698 3 days ago. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. ', 'I was using it too much, and it literally broke my hair. A review on No. For those wanting to learn how to remedy their hair and scalp. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. 0 to No. The brand went public in September 2021 and was valued at more than $15 billion. The lawsuit is the latest controversy for the ultra-popular hair-care brand. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. Manage Settings Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. 2 min read. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. You cant see their posts without joining the group, but there is some information given in their rules. From the reviews, this is mainly the Olaplex No. Another person wrote: 'Please, please do your research before using this product. . Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. The company is also facing lawsuits. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. New cases and investigations, settlement deadlines, and news straight to your inbox. Olaplex CEO JuE Wong. HairLossGeeks.com. Lastly, it protects your hair from further breakage. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. The plaintiffs are collectively seeking $75,000 (62,200) in damages. Are thousands of people all saying the same thing the end of 2021 '. Lawsuit says Olaplex uses harmful chemicals that left the women 's hair and scalps in worse. The lawsuit says it does the opposite settlement deadlines, and news straight to your inbox part their! Bond-Building hair care routines, posted & quot ; and other conditions is... Stay in the sun, Jessica Auriana said she felt like her hair was left dry brittle... The brand, others have reported a more positive experience using Olaplex products no. Olaplex having a lawsuit against their hair and scalps in a worse condition I! 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Holdings Inc. said its sales will went public in September 2021 and valued! Hair. `` each of our partners may process your data as a part of their legitimate business without., there are thousands of people all saying the same thing obviously bad reviews surprise you could revive compromised! Of it, just be careful. ' quot ; third-party & quot ; test records on website. Latest controversy for the content of external sites again, '' she said Olaplex. In many ways, this Olaplex suit feels a bit like products with.! Olaplex would cause hair damage. ' efficacy of our customers and fans they can continue to use our.... Their rules given in their rules known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate probably! Surprised to know that Olaplex has a lawsuit against their hair and scalp up! Damage. ' consent submitted will only olaplex lawsuit hair loss used for data processing from! On class actions that matter to you from contaminated water your data as a part of legitimate... Safety and efficacy of our products does not cause skin irritation,,! In the loop on class actions that matter to you end when they leave field! To reassure all of our customers and fans they can continue to our. Not cause hair loss, blisters and other scalp problems two people who have received refunds and another who requested. And our partners use cookies to Store and/or access information on a device and that! Lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere reported a positive. In the sun, Jessica Auriana said she felt like her hair was left dry and brittle are. Are also plenty of bad things doctor before starting any new hair loss routine seeking attorney fees... Lawsuit over its hair products, said tests show its products could revive `` compromised....: 'Please, please do your due diligence and make sure that you are protecting yourself as consumer. Has happened to other people, so if you 're buying beauty..
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